To support the launch of MG Motor UK’s first hybrid model, I partnered with production company Lambda Films & M3.agency to produce the CGI & post production for MG's "Feel Good" TVC campaign.
Working closely with Lambda Films, I took on as VFX supervisor, producing 25+ shots of our "Feel Good" aura , onboarding a small and efficient team of artists.
Each shot had the Aura interacting with the talent and environment, from reflections on the car, to the shadows on the ground. This involved 3D Tracking, plate clean up & roto, a custom procedural system to direct the 3D aura's movement, realistic lighting from HDRIs taken on set, and a final composite of the VFX.
This project had the entire VFX pipeline involved!